Monday, June 6, 2011

What Marketing Isn't

No, I do not need a merchant credit card account.  And if I did, I wouldn't obtain it from a company that auto-dials me, then bullies me with a headset phone jockey who pretends to be calling from my existing service provider and is so completely focused on reading from their script that I can't get a word in edgewise without having to scream "STOP TALKING" to get them to listen.

Yes, warm calls can be a successful and profitable marketing technique.  But newsflash, warm calls involve probing questions and actually listening to a potential customer's needs.  It involves having an outline of talking points tailored to your potential clients needs.  It does not involve a generic one size fits all don't take a breath until you're done we'll be stopping by tomorrow kamikaze sales pitch.  And it does not involve talking faster than an auctioneer on 12 cups of coffee.  Just saying...

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