Tuesday, December 9, 2008

Personal Branding

My new favorite blog is The Personal Branding Blog by Social Media Specialist Dan Schawbel. I've just discovered it and can't stop reading it. There are great tips from experts on how to brand yourself in today's marketplace, something that's especially vital for signing agents and all those who are self-employed. Today's topic focuses on personal ethics, including the dilemma we face when we observe others performing illegal or unethical acts (say, a signing agent who backdates or falsifies their qualifications?).

1 comment:

Alex Y. said...

Several people have contacted me by e-mail (why aren't you posting here!) to tell me how much they enjoy Dan Schawbel's personal branding blog. I really encourage anyone who's self-employed or looking to improve their business image to give it a read.