It used to be that 90% of my work was signing refinance loans. But things have changed. In the last two weeks I've done several purchases, a structured settlement, a couple of home inspections, some general notary work, a few refinance loans, in house closings for foreclosure properties, and for the last 10 days I've been working about 16 hours a day closing loans for a massive project converting 300 cooperative units into condominiums (which is why I haven't had a chance to post much). Here's my point: there's business out there. If you're still stuck in the old mode and the old way of doing things, you're probably not getting very far. You've got to be open to other opportunities and other places to market your signing services. You can't be passive and you can't expect business to come to you. If things are slow, use your down time to make calls, knock on doors, and find places to list your services. I'm not shy about asking for business. If someone I've worked for compliments me on the work I've done, I don't hesitate to ask for names of other colleagues they might have who might also want my services. I'm in about the worst area you can be in for refinances and of course my business has felt the effects of that, but I've managed to stay afloat by being aggressive and looking for other opportunities. The refinance boom may be over for now, but other prospects still exist. You just have to look for them.
1 comment:
A lot of notaries got used to companies calling them for business so they never learned how to market their services.
The loan industry is only one segment of a greater market. I'm constantly testing new ways to market and new areas to tap into.
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