Do you have a business plan? Now is the time to review your practices from 2007, decide what worked and what didn't, and plan out your marketing strategy for 2008. Decide on your goals; what do you want to make in 2008, how many new clients do you plan on picking up, how much do you want your business to grow, and how you're going to achieve this. Where are you going to spend your marketing money? What brought you business and what didn't?
A business plan doesn't have to be formal. Just write down what you want to accomplish and how you plan on doing it.
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